
You spend years trying to make something resonate - shaping ideas, refining the story, adjusting the product as you go.
And most of the time, it feels like pushing uphill. You explain, you reframe, you test again.
Then one day, it lands.
At Infosec 2025 I spent three days on the booth, talking to CISOs, engineers, product managers, and the occasional exhausted analyst.
That was energising. Not just for the validation, but for the team.
We don't often get days like that together - no Slack, no back-to-back calls - just side-by-side, listening, sharing notes between conversations. Engineers, designers, customer teams, product, marketing. Everyone pulling in the same direction.
It reminded me that product isn't just about what you build. It's about who you build it with, and how much stronger it feels when you're in it together.
I've been at Risk Ledger for six years. Seven, if you count helping at our very first demo day. I've been at every event since. This one felt different.
In my talk - From Broken to Connected - I shared how we're thinking about the next stage.
- Building a living, growing network of connections (170% YoY growth)
- Helping customers uncover real dependencies and concentration risks
- Treating collaboration as the foundation, not an afterthought
Over and over I heard the same thing: too much noise, not enough real insight.
And the conclusion became clear: solving that isn't just about better tools. It's about better systems. Systems that connect people and amplify judgment, not replace it.
I left the event clearer than I've felt in months. Not just about the product - about the why behind it.
Clarity doesn't arrive in a lightning bolt. It builds slowly, through the work, through showing up.
And when the message finally lands, it's not because you found the perfect line. It's because you kept going until people were ready to hear it.
This time the conversations felt different. People asked sharper questions. They connected the dots themselves. It wasn't just that they understood the pitch - they recognised it.