05 · community · game server
the community that taught me product
started as an online gaming community at seventeen and built the code, website, onboarding, moderation team, and community rituals from nothing.
Project facts
- b2c gaming community
- founder
- volunteer team
- since 2013
- mara ai
- ran monthly community all-hands and surveys to understand what people actually wanted.
- learned that the product decisions that matter most are often about what you choose not to do.
- built mara, an ai agent that learns individual player preferences, personalises welcome interactions, and stores memories across conversations.
- the interesting question wasn't what ai can automate — it was how it can make a product smarter about the people already using it.
